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No Excuse Mom | August 24, 2019

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12-week Transformation Contest!

12-week Transformation Contest!
Maria Kang
  • On August 13, 2014

On September 1st we are beginning an international transformation contest with all our No Excuse Moms! For 12 weeks, we are asking you to eat healthy, get active and be purposeful in your daily intentions. This was created to connect us as No Excuse Moms, motivate us before the holidays and transform us in a limited period of time. Contest Ends November 24th.

If you lose a healthy average of 1-2lbs/week for the next 12 weeks, you will be 12-25lbs lighter in 12 weeks! If you are heavily overweight, you will lose more weight. Click here to submit payment and receive an application via email.

1. Drink only water, black coffee/tea
2. Eat balanced meals comprising of 30% lean protein, 30% healthy fats, 30% carbohydrates. The last 10% goes towards a small treat or protein/fat (for rest days) or carbohydrates (for training days).
3. Track your calories. If you are trying training for weight loss, lower your intake by 300 calories every few weeks.
4. Enjoy 1-2 treat meals a week.
5. Perform cardio 4 times a week for 20-30 minutes. (the shorter your cardio time the more intense it should be).
6. Perform strength training 3 times a week for 30-40 minutes.
7. Stretch daily.
8. Take a Selfie monthly (in workout clothes/swimsuit)
9. Participate and connect with your local NEM group either online or in person.
10. Identify your Target Heart Rate: 220-age * 60-85% =
11. Create a 12-week Fitness Calendar. For tips and downloadable calender click here.
12. Find accountability partners: Mentor (group leader), Supporter (friend) and Follower (someone you can guide). Find your regional leader here.
13. Be a member of our online NEM Facebook group

Contest Rules:

1. $20 opt-in payment to place into the pot.
2. All application will be emailed after payment is received and must be submitted by September 5th
3. Submit before and after pics and story by November 24th
4. Must connect with closest NEM group (via online or in person). Identify your local leader.
5. Must follow NEM guidelines. No extreme dieting, diet pills, detox plans allowed.

Winners will be judged by Maria Kang and a NEM panel. Criteria will be based upon:

40% Transformation
30% Personal Story
30% Participation

The pot money will be divided between 14 winners:
1. TWELVE Regional winners (including our  two international NEMs)
2. ONE National winner
3. ONE NEM admin/leader

The way we will divide prize money will be:
30% NEM Winner
30% NEM Admin/leader Winner
30% NEM Regional Winners
10% Misc Fees and NEM Charity Bucket (everything will be accounted for and transparent for everyone to see)

For Example, if we have 500 entries this will be the breakdown:

$10,000 POT MONEY
$3000 Overall NEM winner
$3000 NEM Admin/leader winner
$300 (11 Regions: $3300) Regional leader
Leftover is $700 which will go towards any paypal fees and the NEM charity bucket (i.e. sponsorship races)


1. Do I need to count calories?
No. We provided a general guideline for those who want to know how to get started.

2. How do you define Detox?
We don’t recommend any program that allows less than 1200 calories/day. This was a general term used to avoid quick fix dieting. (which is detrimental in the long term)

3. I am pregnant, can I still join?
YES! To be fair, you can either use a before picture at the same time you were pregnant prior (if this is your second child) to demonstrate a healthier pregnancy. If this is your first time, please just provide your most recent picture. (BTW: we’ve had a pregnant mom grace the pages of our swimsuit calendar)

4. Can I use a ‘before’ picture that was taken earlier this year?
Please provide the picture taken this month (August 2014). Please submit two photos. One holding a daily newspaper and one without. You can also include a picture taken prior but it will not be used in the final judging.

5. Do I need to be a mom?
No! Stepmoms, grandmothers, mom of doggies…are all able to join!

6. Do I HAVE to join a local group?
Yes – you can either create your own (if there is no one next to you) or join the closest group either online or in person. The reason why this is required is to align you with positive people and create lasting, healthy friendships.

7. Will I know the total pot money?
Yes! On Sept 6th we will announce how many people have entered and what is up for grabs! We will also announce pot updates the weeks leading up.


  1. Emily Moreno

    Looking forward to participate, sounds exciting!

  2. Adriana

    This is what I need so excited!! Thank you Maria Kang 🙂

  3. Michelle

    Wow! I think this would be great!

  4. Lisa Clark

    How can I find a NEM group in my area?

  5. Alicia Miller

    I signed up the other day but never received an email or anything? Did I do something wrong I got an email that my payment was processed through PayPal

  6. Magdalena

    I’m so excited! I know this is just what I need to kick my butt into gear, especially with my diet.

  7. Very excited about this challenge! =) Is there a way to guarantee people will use true August 2014 pics? It’d be unfair if people submitted pics from a few months before August making their results look more drastic?

    • Yes. I just changed the FAQs to include your suggestion.

  8. Natalie

    So In!!

  9. Jenine

    Hi Maria I’m from South Africa will I be able to also join?

  10. Laarni

    Hello, are we allowed to use supplements? Such as vitamins, protein shakes, meal replacement shakes, branch chain amino acids?

  11. Erin

    I’m in and I’m excited!! The link to the online NEM Facebook group is not working Btw 🙂

  12. Sara Simoneau

    Just got my application and paperwork. Can’t wait! Is there a NEM group in the Charlottesville, VA area?

  13. Tracey Bednar

    I AM IN!!! I will still be marathon training for the first couple weeks…. I need to lose the marathon training pounds.

  14. Yanis

    My regional manager is Sahrina Garcia but there is no email address with her profile. Could you please provide that information for region VI? Thanks in advance!

  15. Tessa

    Hi, Maria!
    It would be hard to determine whether the pic is taken Aug 2014, we all know that picture can be edited nowadays.
    We can only hope that all participants will be HONEST and TRUTHFUL to themselves.

  16. Dudu

    I am in South Africa and I will participate in this contest by following the rules and trust that I will achieve my target weight!!!

    • Great! We have several people from South Africa!

  17. Lynn

    I can’t find a group for the contest. I live in clinton twp Michigan.

  18. Meg

    For the personal story portion. Do we have to submit this in a specific format? Could it be video or written?

  19. Jolynne

    The first set of “rules” regarding meal composition, etc: Are these rules you will somehow be enforcing? Or are they the guidelines you suggest to be following the “NEM way”?

  20. Michelle

    I enrolled on August 16 but have not received anything at all via email. When should I expect to receive my application?

    • Have you still not received it? You should’ve received it, will resend one more time right now.

    • You should’ve received it by now.

  21. Rachel

    This may be a silly question but is paleo considered “detox”, and can we still have coconut milk in our coffee?

  22. Sarah

    I also am wondering about the format if the personal story and also any specific criteria, like word limits. Also, what exactly does participation count as?

    • No word count (not too long). Regarding participation, please find a NEM group near you and encourage/motivate members online or in person. Finding and becoming an accountability partner is helpful for your long term success.

  23. Teresa

    This looks awesome! Can you give me more information on the charity bucket? I just want to be careful not to donate money to fund something controversial like embryonic stem cell research (as an RN, I know there are many treatments done successfully with adult stem cells, and they have great potential. There are no treatments with embryonic stem cells despite billions of dollars of funding). Thank you so much– I really appreciate it and look forward to hearing from you 🙂

    • Teresa, the money will go back to the winners as the small percentage leftover will go towards any NEM funding like website costs, 5k runs, investing in more apparel, etc.

  24. Melissa

    I sent in payment the beginning of the week and have not received my application yet.

    • Stephanie Stafford

      Hi please send a copy of your receipt to if you haven’t received your application yet.

  25. Andrea

    I tried to email the NEM rep for area V but the email was returned to me. I would like to connect with others, but am uncertain of how.
    Also, I paid my fee but have not received any info via email as a follow up. I guess I am nervous…any thoughts?

  26. Jen

    I paid for the challenge on paypal but I have not yet received an application. Did those get sent out yet?

  27. Danielle Reneman

    I also, have paid via pay pal and have not received an application?

  28. tasha

    Hi interested in the challenge. I Dont really have weight to lose but have been trying to get motivated to transform my body and be fit. Could i still be eligible to join with that kind of goal? Other questions are about before photos, is there a certain poses requested? When u ask that we join a local group either in person or online. How would we find a group? Im just on the NEM main group.

    • Yes you can. We have a few people with similar goals. No poses specifically, just anything that showcases your best physique. Please go to locations tab and add your zipcode to find your nearest group.

  29. Evie

    Can I do the challenge even though I was removed from the facebook group (for talking about how different the page is from day to day based on who’s online)?

  30. Elizabeth Richins

    I wish I could participate. I eat healthy and have even dropped my calories to 1800 and still can’t lose weight while breastfeeding. Maybe next time. :/

  31. Bridget Molnar

    Just signed up today! I’m so fortunate to have Vanessa Campos for my group leader. Met her just a month ago and has motivated and inspired me infinitely. I hope I singer proud in this!

  32. Jessica Holt

    I had a baby 7 weeks ago and im breastfeeding.Any extra advice?

    • yes you can! Eat healthy and don’t restrict calories. There are a lot of breastfeeding moms on our FB group page.

  33. Wendy Louw

    Can you partake if you are in another country?

    • yes! Contact our international manager (we do have a location in NZ)

  34. Leila Adla

    Hi I am from Australia, would love to participate I am 115kg, not sure what that is in pounds, don’t care about the winnings, so what do I do if I can’t get into a local group?

  35. Monica

    Hi, I also paid and have not received an application. How long does it usually take? Also, where can I join an online group? Thanks.

  36. Tiffany K

    I received an email that said download attachment but there was no attachment. Will I be receiving an additional email with the application?

    Thank you!

  37. Tasha

    Thank you.What if I cant join a group in person. How could I join a online group during the 12 week challenge?

  38. Tiffany K

    I sent an email to the No Excuse Mom e-mail you provided. Thank you

    • Stephanie Stafford

      Please email us a copy of your receipt if you have not yet received your application.

  39. Megan

    I paid my registration and received confirmation from paypal but I haven’t gotten an application yet.

  40. claire

    HI. I’ve got two conditions that rule out press-ups and running, does that rule me out of taking part?

    Also I’m part of the UK group, who’s our group leader?


    • Stephanie Stafford

      You can still be part of this contest! You can use Lorna Pope as your group leader.

  41. Neisha Hart

    Does Herbalife shakes and myivitamins count as “diet pills”? And how can I find my local group? Battle Creek, MI

    • yes you can. If you need to find a location – look one up on the locations page or contact your regional

  42. Hi, I was asked if none moms are allowed to participate in this contest?

    • Non-moms can compete

    • Stephanie Stafford


  43. andrea

    I still have not received my packet it the mail. Any suggestions? I paid the fees two weeks ago.

  44. andrea

    I still have not received my packet it the mail. Any suggestions? I paid the fees two weeks ago.

    I am very excited about the challenge.

    • Stephanie Stafford


      The packet will be coming to your email. Please contact if you still have not received it. It will be part of the email we sent you after you signed up.

  45. Candice

    Do I need to take my before picture with a newspaper for date verification?

  46. Michelle

    I’m from Canada! Is there a NEM group for us?
    This looks awesome. Such a great motivation!

  47. I’m so in!

  48. Leila

    How do I find the closest group to me?

  49. Roxanne

    I’m so excited I signed up yesterday & paid, but have not received application. What do I do?

  50. irla

    Can I have the newspaper picture for september 1st? I just pay today. And the other picture has to be at the same time?

    • You can provide any pic close to the start date

  51. Nikki Dunn

    I just saw this. Is it too late to join?

    • Stephanie Stafford

      You still have time to join until Sept 5 midnight PST.

  52. amy hang

    There is conflicting information. The home page says application to be submitted no later than the 5th but the fee page says the 1st. Which is it?

    • Stephanie Stafford

      We extended the deadline until Sept. 5th.

  53. Laura Turner

    I want to participate. If I make the payment tonight dies that lock me in?

    • Stephanie Stafford


  54. aracely

    Is it too late to join?

    • Stephanie Stafford

      You can still join until Sept 5 at 12 a.m PST.

  55. S Chesters

    Hi can you join if you’re from the UK?

    • Stephanie Stafford

      Yes you can!

  56. Velvet Day

    I have sent an email to my regional manager to find out my closest NEM group/leader and haven’t gotten a response. How else can I find out this information so I can complete the application?

    • Stephanie Stafford

      You can go to the regional manager section of the website. You will find her information and email address. If you need further help please email

  57. Amanda

    I tried to pay using PayPal tonight. I keep getting a error message. I seen where it says I can pay with credit card if I don’t have a PayPal, but I can’t find where I enter to pay with credit card.

    • Stephanie Stafford

      Hopefully this makes sense. When you get to the point after entering your address in the form and you see the proceed to PayPal portion of the checkout you click on that. Once you do that it should bring up some more things to fill out and that is where you enter in the credit card information.

  58. Julie

    Just paid and downloaded the application. Can’t wait to get started on this journey with everyone.

    • Julie

      Woops-posted on the wrong year challenge. haha

  59. Angelina

    Is there a NEM leader in Chicago or Chicago suburbs?

  60. Susie

    Just signed up. I will make this happen.

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